The evening began with employees of the Solihull manufacturing plant forming an ‘XE’ on the ground whilst the red arrows soared above in formation and the dramatic first glimpse of the new Jaguar XE was revealed. Appearing to fly across the skies of London, the car was suspended by a helicopter causing a buzz of excitement in the crowds below. The dramatic appearance did not end there. The car was then transported on a high-speed landing craft down the Thames and made its final journey to Earls Court flanked by 1960s Mark II Jaguar Police Cars.
The launch of the Jaguar XE evidently marked an exciting new chapter in Jaguar’s growth and an iconic moment in the UK’s automotive industry.
Defined as the cleanest & greenest Jag produced yet, this affordable car did not fail to impress. The glitzy event must be said to have come across as more of a west end show rather than a car promotion, but the message was there. It is a true-driver’s car and with a £27,000 price tag is targeted at a more affordable market.
There was no denying that from the outside this car looks great and showcases some of the best features Jaguar has to offer. Perhaps more impressive is the attention to detail to the aero-dynamics of the cars design and the fact it has been manufactured from ultra-light aluminium, making it highly efficient and sustainable. Furthermore, the four-cylinder diesel engine will emit just 99g/km of CO2, meaning it will be exempt from UK road tax.
The interior also did not fail to impress. Resonating the iconic luxurious jaguar ‘look’, the interior also contained a few new innovative features such as the all-new ‘incontrol’ infotainment system. Impressively you can actually turn on the car using your mobile phone alone and with the ability to set the air-con and other functions remotely, this will ultimately be very handy for those frosty mornings in the winter.
The XE will be the first Jaguar to be manufactured at the company’s plant in Solihull in an all-new, purpose built factory, and is set to create 1,700 jobs meaning a real boom for the UK’s automotive industry.
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