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Jaguar Land Rover in negotiations to buy Silverstone

Jaguar Land Rover in negotiations to buy Silverstone

Jaguar Land Rover has reportedly made a bid for the home of British Motorsport, Silverstone, thought to be valued at almost £23 million.

The West Midlands car giant is in negotiations to secure the site with major plans on the horizon, including a five-star hotel, a Jaguar Land Rover heritage centre & motor industry museum.

According to the Coventry Telegraph, a source close to Jaguar Land Rover said: “They have been trying to buy Silverstone for a while now. Talks are still ongoing and the deal isn’t sealed yet.”

“They are interested in it for testing cars and the Motorsport side.”

Recent comments made by Silverstone’s managing director a few months ago suggested that the racing circuit was at risk without major investment on the race track. The news that Jaguar Land Rover are in a position to take over the site has been welcomed by automotive sector experts, claiming JLR could attract enthusiasts from around the world.

A spokesman for Jaguar Land Rover said: “Jaguar Land Rover continually looks to invest and grow its business operations in the UK. We constantly evaluate a wide range of opportunities which are confidential.

jaguar land rover, brainwaves, technology, adas, automotive

Jaguar Land Rover monitors brainwaves

Jaguar Land Rover is exploring the possibility of brainwave sensor monitoring to improve driver concentration and improve vehicle safety.

The new research project named Mind Sense, will develop sensors that are embedded in the seats and steering wheels of research vehicles. At the Gaydon Technology Test Centre, researchers have adapted sensors used by Nasa applications to assess the concentration of the driver in the hope to reduce accidents on the road.

Jaguar Land Rover explained how it hopes monitoring brain activity will achieve this goal:

“One key piece of new research is to see how we could measure brainwaves to monitor if the driver is alert and concentrating on driving,” said Dr Wolfgang Epple, JLR Director of Research & Development. “Even if the eyes are on the road, a lack of concentration or a daydream will mean the driver isn’t paying attention to the driving task.”

How does it work?

Our brains produce four or more distinct types of brainwaves. During daydreaming, Theta waves are the dominant type of brainwave and by monitoring their occurrence, Jaguar Land Rover believe it will be able to detect when driver concentration is waning.

Traditionally, monitoring brainwaves has been performed using sensors placed on the head. Recognising that this isn’t suitable for driving, Jaguar Land Rover have developed sensors which will be embedded into the steering wheel and the data then captured onto an on-board computer. They have also created a sensor which will be embedded into the seat in order to pick up the driver’s heart-beat and breathing. All this data will then be used in the hope of improving driver – vehicle safety and thus reduce human error accidents on the road.

Source: The Engineer

jaguar-land-rover, pothole, technology, advanced driver systems, autonomous car

Jaguar Land Rover Develops Technology to Detect Potholes

Jaguar Land Rover announced this week their pioneering ‘Pothole Alert’ research project which could help save motorists billions of pounds in punctures, vehicle damage and road accidents every year. The cost of vehicle damage caused by potholes in the UK is estimated at £2.8bn every year and Jaguar Land Rover plan ensure their vehicles can identify the location and severity of potholes and broken manhole covers – and adjust suspension in milliseconds. This Research Project will work alongside the Coventry City Council to help understand how sharing data with road authorities could enhance the speed and efficiency of road repairs.

The first vehicle to be equipped with this technology will be the Range Rover Evoque which will take place at Jaguar Land Rover’s Advanced Research Centre in the UK.

Dr Mike Bell, Global Connected Car Director, Jaguar Land Rover said: “At the moment the most accurate data comes from when the car has driven over the pothole or manhole. So we are also researching how we could improve the measurement and accuracy of pothole detection by scanning the road ahead, so the car could predict how severe they are before the vehicle gets near them.”

Ultimately this piece of technology will continue the progression of the autonomous, connected car which many automotive OEMs are feeling the pressure to research & develop. Car connectivity, advanced driver safety and infotainment features are advancing fast and it has become a battleground amongst OEMs to differentiate themselves in a highly competitive market. Jaguar Land Rover without a doubt appear to be one of the fore-runners.

Jaguar Land Rover, Automotive, News, Expansion, Austria, UK,

Jaguar begins production of new XE

The much-anticipated production of the new Jaguar XE has officially began at the Wolverhampton & Solihull plants, creating £4 billion of work for companies across the UK.

The full scale operation will include the production of Jaguar’s Ingenium four cylinder engine which will power the first of the new Jaguar XEs as they roll of the production line. Later in the year the new Land Rover Discovery Sport will also go into production at the Wolverhampton plant, also powered by the Ingenium engine. JLR announced last year that it was taking on around 200 more people as it geared up for this engine production and the need for further staff will continue to grow for many years. It is anticipated that 1,500 will work at the Wolverhampton factory.

Across the other side of the Midlands, production of the new Jaguar XE’s aluminium body will take place at JLR’s Solihull plant where another 1,300 automotive engineers are being recruited. The Solihull site normally produces Land Rovers and Range Rovers, but will this year make way for the highly anticipated XE. As well as the investment in the Wolverhampton & Solihull plant, JLR has also recently announced further investment by doubling the size of it’s plant in Whitley and pumping £450 million into it’s Castle Bromwich’s site. All this further strengthens JLR position in the West Midlands and the rest of the UK.

JLR purchasing director Ian Harnett said “Jaguar Land Rover is one of the UK’s success stories, not simply because it has seen an upsurge in demand thanks to sustained investment, but because it has been able to support a burgeoning, high-tech highly skilled supply base here in the UK.

“With each successive new or upgraded model, we are seeing the positive impact felt amongst the entire automotive sector which is great news for everyone committed to ensuring the UK remains truly competitive on a global stage.”

Edison Technical Recruitment are delighted to be working alongside the major automotive OEMs in the UK. We have many exciting new job opportunities coming up and will continue to do so as the industry grows. For more information please contact john.mcauley@edisontechnical.co.uk.

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