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Infotainment Systems Growing Fast

Connected vehicle market predicted to grow to €110 billion by 2020

The connected vehicle market could be worth €110 billion by 2020, according to Volkswagen, forcing OEMs to redesign infotainment systems and the human-machine interface.

As the demand for improved in-vehicle systems continues to grow, driven by the consumer electronics industry, many OEMs are investing in research centres to increase development of infotainment systems. Among these OEMs, Jaguar Land Rover has recently opened a research facility in North America, as well as Ford who have opened a research centre in Palo Alto, California.

OEMs are also developing more intuitive human-machine interface systems that minimise driver distraction – moving away from traditional ‘one click for one function’ systems.  They are putting more focus on software development, working closely with third parties such as Google & Apple, to develop additional functions and tap into the app ecosystems.

In recent news, both Google & Apple have gone head-to-head to fight for their place within future connected vehicles. Google are developing their Android Auto system, whilst Apple are developing their rival system, CarPlay. Both infotainment systems are designed to minimise driver distraction, by implementing tasks such as navigation, communication and music apps, creating fully automated systems.

In the coming weeks and months, OEMs around the world will begin selling vehicles capable of running Android Auto, Apple CarPlay, or both.  The systems go far beyond the current Bluetooth functionality and allow for Google’s or Apple’s operating system to essentially take over the centre screen and certain buttons within the car.

While the idea of constantly connected drivers using the roads through apps and voice tasks raises concerns about distracted driving, both Google and Apple say their systems are designed with the opposite goal: to make mobile-phone drivers safer.

Dr Volkmar Tanneberger, VW’s head of electrical/electronics development, said: “Smartphones are part of everyday life. Our systems allow you to display and control all functions via the infotainment system. This year we will add Apple CarPlay and Android Auto so you can use almost any phone in your vehicle.


Edison Technical Recruitment have job opportunities within automotive infotainment systems for automotive OEMs across the UK.  To search our latest jobs, click here.